Who is Wunderkraut?
When people ask about the background of our company, we often start to explain that we all have been Drupal experts from Munich, met in our local user group and decided to combine our skills and experience in order to accomplish more complex and challenging projects for our clients.
But before we even get a chance to elaborate on that, people often interrupt us, asking: Wunder.. what? Who came up with that name?
We admit, our name is unusual - but it is also a well thought-out choice (or so we think...). Here is the story behind our quirky name.
A structured approach
At Wunderkraut, we don't leave anything to chance. We believe in methodology and systematic processes.
When thinking about our name, we were confronted with a long list of ideas, including a lot of rubbish. In order to boil that down and pinpoint the right name we decided to set up a list of requirements our name had to fulfill. They included
- our name had to be meaningful (No "eoplusmix drupalix"!)
- it had to be easy to remember
- it should contain a reference to our origins
- but at the same time it had to work in the English-speaking world, too
Wunderkraut ...!
The result of our iterative method is a wordplay with several meanings in both English and German:
- "Wunder" directly translates to the English term for "wonder". In the English-speaking world "Kraut" is a widely-known nick-name for Germans ("The Krauts").
- In German, the word "Kraut" is the term for wild herbs that grow persistently and have a healing effect on the body. In combination with "Wunder" this obviously is a hint at what we can do for our clients.
An orange carrot .. ??!
On Drupal conferences it is easy to spot a "Wunderkraut" - just watch out for the bright orange logo on our T-Shirts. But there is more to the striking symbol than its mere colour.
Wunderkraut is a child of the Drupal community. The founding members met and became friends when collaborating in the local Drupal user group.
The carrot itself is shaped like Drupal's logo, the Druplicon, just upside down (and no, the orientation doesn't mean anything). It just emphasizes that Drupal is at the heart of our business and that we are passionate about contributing back to the community we owe so much to.
